EXECUTIVE SUMMARY
Whey has come off the top and milk protein has not, so as the two prices meet the protein in each formula will be chosen for what it does, not what it costs.
All year the story was whey scarcity. In early 2026 US WPC80 doubled in six months to $10.50/lb and Europe printed a record €26,450/t in May. Buyers did the sensible thing and pushed MPC 85 into their blends. That trade has now flipped. European WPC80 fell 18.5% in the month to 7 October and was still falling on 21 October, while MPC 85 rose 8.5% and is practically sold out for 2026. Do not mistake this for cheap whey. Our market read puts EU WPC80 at around €18/kg, about £15/kg at £1 = €1.19: a third below May's record, still roughly three and a half times pre-2023 levels. As the two prices converge, the argument for blending on price disappears.
-18.5%
EU WPC80, month to 7 Oct
+8.5%
US MPC 85, month to 7 Oct
+56%
EU SMP vs a year ago
c.£15/kg
EU WPC80 in sterling*
Sources: Vesper Price Index commentary (7 Oct 2026); USDA Dairy Market News Vol. 93 No. 43 (23 Oct 2026). *seventy-8 market intelligence, not a public benchmark: EU WPC80 c.€18/kg converted at £1 = €1.19.
What to do this week
1. Stop adding MPC 85 to sports powders on price. The roughly €15/kg saving Vesper calculated in May has been eaten from both ends. If a whey-led powder moved to an MPC blend between April and August, get a reversal trial approved for Q1 2027 so you hold the option. Do not flip every blend back: casein-led formats keep their MPC for functional reasons.
2. Buy Q1 2027 WPC80 in tranches, not in one go. DCA and Vesper both say the market is still falling and buyers are being paid to wait. Cover 50-60% of Q1 on weakness over the next four weeks and leave the rest open into December.
3. Re-cost clear whey and WPI lines separately. WPI is holding in the $13s-$14s/lb and rose 1.4% in the month. The WPI/WPC80 multiple has widened from 1.21x in Q1 to roughly 1.4x. Clear whey brands will not see the relief that concentrate brands see.
4. Budget for more inflation in casein-led formats. Protein puddings, high-protein yoghurt, milk-based RTDs and anything with MPC, caseinate or SMP in the top three ingredients. Euronext SMP futures went live on 23 October, so for the first time there is an EU exchange tool to hedge skim.
5. Check your North American lanes before 30 October. The US Section 338 scope change lands on Thursday. Canadian whey, milk protein, lactose and casein already carry 50% into the US, and Canada charges 50% on the US equivalents.
COMMODITY WATCH
WPC80 is falling on both sides of the Atlantic while SMP and MPC climb.
What this means: the spread between whey protein and milk protein, which blew out in the first half, is closing fast. DCA headlined its 14 October protein commentary "High proteins almost meet in weak market". For a buyer, that changes which ingredient carries the formula.
Pricing note. No client-negotiated prices were supplied for this edition. One figure is seventy-8 market intelligence and is tagged as such: EU WPC80 at around €18/kg (c.£15/kg at £1 = €1.19). Every other figure is a public benchmark (USDA Dairy Market News, GDT, Vesper Price Index commentary, DCA Market Intelligence commentary, EU Milk Market Observatory). Where the public benchmark gives direction but not a level, we say so.
Ingredient
Latest public benchmark
Movement
Source, date
Call
WPC80 (US)
"$9s and $10s"/lb
(c. $21-23/kg)
Was mid-$10s to mid-$11s on 25 Sep. -15.3% m/m to 7 Oct. Lighter demand, spot loads available.
USDA DMN 23 Oct; Vesper 7 Oct
▼ Down
WPC80 (EU)
c.€18/kg (c.£15/kg)
Market data and negotiated rates
-18.5% m/m to 7 Oct. Fell again w/e 21 Oct, bids and offers far apart. Lowest since spring (DCA).
Vesper 7 & 21 Oct; DCA 14 Oct
▼ Down
WPI / clear whey (US)
"$13s and $14s"/lb
Was "in the $14s" on 25 Sep. +1.4% m/m to 7 Oct. Loads "somewhat tight".
USDA DMN 23 Oct; Vesper 7 Oct
► Flat
MPC 85
US level n/a. Indicative
c. $6.90/lb (derived)
+8.5% m/m (US) to 7 Oct. EU, US and NZ volumes "practically sold out" for 2026.
Vesper 7 Oct, 9 Sep
▲ Up
MPC 70
No public benchmark
Not reported this week. Expect it to track MPC 85 and SMP.
► Flat
Casein / caseinate
Acid $4.20-5.00/lb
Rennet $4.30-5.50/lb
Both steady/unchanged. No public caseinate quote this week.
USDA DMN 23 Oct
► Flat
SMP / NFDM
EU FOB $3,825-4,325/t
GDT $3,975/t
CME $2.095/lb
EU +$200/+275 over 2 wks. GDT +3.4% (20 Oct). CME NDM -6.75c w/w. EU SMP +56% y/y.
USDA DMN 22-23 Oct; GDT 414; Vesper 7 Oct
▲ Up (EU/NZ)
WPC34
$2.35-3.10/lb
mostly $2.45-2.75
Mostly series lower but spot "very tight"; infant-grade above range.
USDA DMN 23 Oct
► Flat
Dry whey / lactose
CME whey $0.8425/lb
GDT lactose $1,665/t
Whey -5.25c w/w after 2026 highs. Lactose +0.6%.
USDA DMN 23 Oct; GDT 414
► Flat
Creatine (China mono)
RMB 20.5-24k/t (2025)
No move this week. Down 42-51% from 2024 peak of RMB 41.6k/t. THG says it has locked creatine at "historically low" prices.
24NewsClick (upd. 9 Oct); THG 15 Oct
Cheese plants are now running for the whey, and the cheese is paying for it.
GDT event 414 on 20 October sent cheddar down 7.4% to $3,645/t while SMP rose 3.4% and WMP 4.4%. USDA says strong global whey protein demand has driven higher cheese output, and that is now weighing on cheddar. This is the mechanism that ends a whey shortage. More cheese means more liquid whey, and the concentration capacity being built (Fonterra $50M, Tirlan €126M, FrieslandCampina €90M, over $11B across 53 US plants by 2028) turns more of it into WPC80. I have seen this film before. It ends with whey cheap and cheese makers complaining.
SOURCING
Buy whey forward in tranches, because the price is still falling and nobody wants to be the one who calls the bottom.
What this means: a falling market rewards patience, but only up to a point. Vesper on 21 October: "Every week of waiting has paid off for buyers so far." DCA on 7 October: stabilisation "seems to be in sight". Those two lines together tell you the market is close to a floor, not at one.
■ Concentrate buyers: take half to 60% of Q1 2027 WPC80 cover over the next four weeks. Leave the rest for December, when producers clear year-end stock.
■ Isolate buyers: do not expect concentrate-style relief. WPI demand is steady and availability tight. Negotiate on volume and terms, not on price direction.
■ Milk protein buyers: secure 2027 MPC 85 and caseinate volume now. With 2026 sold out, the risk is availability, not just price. Euronext SMP futures (live 23 October, settling on the Vesper Price Index) give UK and EU buyers a hedge on the skim input for the first time.
■ Long-term contracts: avoid fixing 12 months of WPC80 at today's level. New capacity lands in 2027-28 and Vesper flags oversupply as the main risk to whey economics.
SUBSTITUTES
The MPC blend that saved money in May now costs money, and pea protein is no longer the cheap escape route.
What this means: substitution decisions taken at the peak need re-running at today's prices. Vesper's May analysis put the saving at roughly €15 for every kilo of WPC80 replaced with MPC 85. Since then WPC80 has dropped by double digits and MPC 85 has gone the other way. Partial blends of 10-20% MPC in high-protein milk drinks, yoghurts and bakery still make functional sense. In a clean-label sports powder they never did: MPC disperses badly in cold water, tastes of milk in a flavoured shake and changes the label.
■ Pea protein: the EU made anti-dumping duties on Chinese pea protein definitive on 25 September (Regulation (EU) 2026/2101), at 40.5% to 67.1% for five years, texturised pea included. Provisional duties had applied since 29 April. Pea is not the cheap protein it was in 2024.
■ WPI vs WPC80: in Q1 the WPI/WPC80 multiple fell to 1.21x against a three-year average of 1.67x, which made isolate the rational buy. At $13-14 against $9-10 it is back near 1.4x. Concentrate is the better value again where the spec allows it, though at around £15/kg in the UK it is better value, not cheap.
■ Fermented proteins: not a cost substitute before 2028 (see Innovation spotlight).
When WPC80 and MPC prices meet, parity works as a floor for whey, not a crossover.
DCA's 14 October headline was "High proteins almost meet". Here is what happens when they do.
■ Sports powders go back to whey. Price was the only reason MPC went into shakes. Whey disperses better in cold water, tastes cleaner, carries more leucine per gram, and "whey" on pack is what the core gym buyer expects. That overflow demand comes back to WPC80, which is why Vesper has called MPC 85 the floor under WPC80 since September.
■ Casein-led formats stay where they are. UHT drinks, puddings, high-protein yoghurt and some bars use MPC and caseinate for heat stability and texture over shelf life. Parity does not change that, so milk protein stays firm in those categories.
■ Isolate runs on its own track. Clear whey and transparent drinks have no MPI substitute, so WPI keeps its premium whatever WPC80 does.
■ Positioning can follow function. At similar cost, brands can split deliberately: whey for the performance range, milk protein (slow-digesting casein) for meal and GLP-1 formats. Keep that to positioning language. There is no authorised EFSA satiety claim to lean on.
■ Supplier talks move from price to terms. Availability, dual-spec approval, blend ratios you can flex by quarter, and indexation to a DCA or Vesper benchmark with a collar. MPC tracks skim, so the new Euronext SMP future is a workable proxy hedge.
■ The risk is meeting at a high price. If both settle in the mid-teens per kilo, the total protein bill stays high and this year's RSP increases stick. The pressure then shows up in Q4 promotions, where THG is already better covered than most.
MARKET PULSE
The listed players are already banking cheaper whey, and that will show up in promotional pricing before Christmas.
What this means: when the biggest UK online seller tells the City its protein costs are falling, expect it to spend some of that margin on price. Brands buying spot at higher prices will feel it in Q4 promotions.
■ THG (Myprotein), 15 October: Q3 Nutrition revenue up 3.7% to £152.4m. Full-year adjusted EBITDA guidance raised to £103m. THG said it benefited from whey prices falling through September and early October and has locked creatine, amino acids and milk proteins on long-term contracts at "historically low prices" into 2027. Shares rose 16.3%.
■ Applied Nutrition: now manufacturing in Buffalo after its $16m Nutrablend buy in June, with US capacity for up to c.$300m of revenue. US production gives it a domestic whey supply chain that sits outside the US-Canada tariff fight.
■ Deals: a quiet week for protein M&A. NutraIngredients (15 October) counted the 2026 billion-dollar club: P&G/Thorne $3.8bn, Kirin/Jamieson c.$1.8bn, Bain/Vitabiotics c.$1.2bn, Yellow Wood/Nestlé mainstream VMS $1bn, Unilever/Grüns c.$890m for 80%. None is a protein-first brand. Protein assets will be priced on how they managed the 2026 input shock, so expect buyers to ask about gross margin by quarter.
■ Fermentation deals: Mycofeast bought NZ lactoferrin developer Daisy Lab (15 October, terms undisclosed). Brevel and India's Wave Group signed a 50/50 JV for a 300,000-litre plant in Uttar Pradesh (21 October).
CONSUMER
GLP-1 has become a weight-loss market first, and 61% of US users say they now eat more protein.
What this means: the demand floor under dairy protein is structural, so falling whey prices are a correction, not a return to 2023. EY-Parthenon's third GLP-1 Consumer Impact Report (22 October; 14,883 consumers plus 3,602 current or former users, fielded March-May 2026) found:
■ 54% of US GLP-1 users now take the drug mainly for weight management. That is the first time weight management has overtaken diabetes and other conditions.
■ 61% eat more protein, 66% more fresh produce, 63% fewer sweets and 57% fewer salty snacks.
■ 44% drink more functional beverages and 51% fewer soft drinks. 94% are their household's main grocery shopper.
■ EY projects 35-40% of US adults will have used a GLP-1 by 2033.
The UK lags. The latest Kantar data we can cite (2025) had 4.1% of UK households with at least one GLP-1 user, almost double the year before, and 64% of users snacking less. The US numbers tell UK brands where the UK basket is heading in 12-18 months: protein density per calorie, smaller portions, drinkable formats.
REGULATORY RADAR
Trade policy, not EFSA, is moving protein costs this month.
What this means: the regulatory items that change your landed cost are tariffs and trade defence. The food-law pipeline is quiet for protein, with one supplement ban worth watching.
Item
What changed
Who acts
By when
Flag
US Section 338 tariffs on Canada
50% on Canadian whey products, milk proteins, lactose, casein and milk powders since 22 Aug; some lines banned from 29 Sep. A further proclamation was signed 23 Oct; second scope change takes effect 30 Oct. CBP guidance pending.
US importers of Canadian dairy protein; brands with Canadian co-packers
30 Oct 2026
ALERT
Canada retaliation
50% on US protein ingredients and powders, 25% on all US cheese, from 8 Sep. Covers C$27.6bn of US goods. US WPC exports to Canada were c.12,800t in 2025.
Brands manufacturing in Canada with US whey
In force
ALERT
Regulation (EU) 2026/1455
EU-US tariff deal in force since 1 Jul, runs to 31 Dec 2029. Annex III opens TRQs for some US dairy and cheese. The EU can suspend preferences on an import surge or US divergence. No change this week.
EU importers of US dairy ingredients
Watch 31 Dec 2026 (S.232 trigger)
WATCH
EU anti-dumping, Chinese pea protein
Definitive duties 40.5-67.1% for five years from 25 Sep (Reg. 2026/2101), texturised pea included.
Plant and hybrid protein buyers
In force
ALERT
Monacolins (red yeast rice)
European Parliament rejected an objection on 8 Oct (291-276). The Commission proposal to move monacolins to Annex III Part A of Reg. 1925/2006, an outright ban, stands.
Cholesterol and heart-health supplement brands
Adoption pending
WATCH
EFSA: benfotiamine
Opinion 9 Oct: bioavailability accepted, safety not established at up to 300 mg/day in supplements.
Energy and B-vitamin NPD
Now
WATCH
FSA recall FSA-PRIN-51-2026
Arla Protein Pudding (Chocolate, Salted Caramel, Vanilla Cookie, 200g) recalled 23 Oct for possible glass.
Retailers; competing high-protein dessert brands
Now
NOTE
UK precision fermentation
FSA guidance on GB market authorisation stands (novel food vs GM routes; no fixed timelines). No new GB approvals this week.
Fermentation ingredient users
Ongoing
NOTE
Sources: GHY International (Section 338 tracker); Wisconsin Extension / DairyBusiness (Sep 2026); EUR-Lex and secondary summaries of Reg. 2026/1455; European Commission DG Trade (25 Sep); Flavorist EU regulatory report 1-15 Oct; FSA via FoodRecalls.co.uk (23 Oct).
INNOVATION SPOTLIGHT
Fermentation is going after whey's high-value fractions, not its price, so do not count on it to cap your protein costs before 2028.
What this means: the fermentation players are selling into the top of the market. Verley says its beta-lactoglobulin (BLG) sells at the same price as Arla's, over $40/kg. US WPC80 is roughly $21-23/kg today. That is a functional and positioning ingredient, not a commodity replacement.
■ Verley (FR): scaling BLG to 200,000-litre tanks at a co-manufacturer, commercial sales from 2027. US GRAS "no questions" letter in September 2025; EU novel food approval hoped for in two to three years. Price parity is the company's claim. (AgFunderNews, 6 Oct)
■ Perfect Day (US/IN): Gujarat recombinant whey plant with Zydus due to start in H2 2026, controlled ramp-up into 2027, first plant effectively sold out. No production confirmation yet.
■ Standing Ovation (FR): €30M Series B in March 2026 with Bel and Danone backing to take fermentation-derived casein to the US. Bel's angle is making casein from dairy co-products. Casein is where today's price pressure sits, so this is the one to watch for brand owners.
■ Vivici (NL): precision-fermented lactoferrin sold in the US under self-affirmed GRAS. Better Dairy self-affirmed GRAS for yeast-derived osteopontin (19-20 Oct). Mycofeast bought Daisy Lab. The money is going into minor milk proteins worth hundreds of dollars a kilo.
■ The Protein Brewery (NL): Fermotein, a biomass-fermented mycoprotein (Rhizomucor pusillus mycelium), cleared the EU Standing Committee in May 2026. It is the first mycelium ingredient authorised in the EU, aimed at ready-to-mix powders, bars and dairy alternatives. A biomass protein with a clean "mycelium" label is a credible hybrid partner for whey in bars.
■ A1/A2: nothing new this week. The a2 Milk Company's latest beta-casein and A1-free infant formula data was presented at NUTRITION 2026 in July. A2 is a premium positioning story in milk and infant formula. It is not yet a meaningful ingredient spec in UK sports nutrition.
EDITOR'S STRATEGIC TAKE
The brands that panicked at the peak will pay twice, once for the reformulation and again for the ingredient they switched to.
Every commodity cycle produces the same casualty. It is not the brand that paid the top price. It is the brand that rebuilt its formula around the top price.
In April and May, with WPC80 above €26,000/t and US instant WPC80 at $10.50/lb, swapping 10-20% of the whey for MPC 85 looked like good housekeeping. Plenty of brands did it. They paid for pilot runs, sensory panels, new specs and in some cases new labels. Now WPC80 has dropped 15-18% in the month to early October, MPC 85 is up 8.5%, and the milk-protein supply for the rest of 2026 is spoken for. Those brands now carry a dearer ingredient in a slightly worse shake, and they will pay the reformulation bill a second time to undo it.
Reformulating was fine. Building the spec around a single protein was the mistake. With WPC80 and MPC converging, the switch back will not even save much money. It just puts each protein back where it works best. Write the spec as a protein system with a whey range and a milk-protein range that both pass sensory and label. Agree it with your co-packer before the next spike, not during it. Then you switch on a purchasing decision, not an NPD project.
My call: WPC80 finds a floor close to MPC 85 parity before the end of the year. Then the 2027-28 capacity wave pushes it lower again, and casein-side ingredients stay firm for longer because nobody is building MPC capacity at the same pace. The brands that come out ahead in 2027 will have flexible specs and staggered cover. The ones that come out behind will have signed 12-month fixed WPC80 in November because the price "looked reasonable".
The question for your next buying meeting: if whey and milk protein swapped places again next spring, how many weeks would it take you to switch, and who would have to sign it off?
SOURCES
Every figure in this edition traces to a named public source, and anything older than this month is dated where it is used.
1. USDA AMS Dairy Market News, Vol. 93 Report 43 (23 Oct 2026). https://www.ams.usda.gov/mnreports/dywweeklyreport.pdf
2. USDA AMS Dairy Market News, week of 21 Sep 2026 (25 Sep). https://mymarketnews.ams.usda.gov/filerepo/sites/default/files/2998/2026-09-25/1354075/ams_2998_00350.pdf
3. USDA AMS International Dairy Market News (22 Oct 2026). https://www.ams.usda.gov/mnreports/ams_1591.pdf
4. USDA AMS Global Dairy Trade summary, Event 414 (20 Oct 2026). https://www.ams.usda.gov/mnreports/ams_1604.pdf
5. Vesper news: WPC80, MPC 85, SMP and Euronext items (24 Sep-23 Oct 2026). https://vespertool.com/news/
6. Vesper: US whey protein price outlook Q4 2026 (7 Oct 2026). https://vespertool.com/news/us-whey-protein-price-outlook-q4-2026/
7. Vesper: WPC80 dreht nach unten, MPC 85 für 2026 ausverkauft (9 Sep 2026). https://vespertool.com/de/news/patt-bei-wpc80-broeckelt-mpc85-uebernimmt-die-fuehrung/
8. Vesper: MPC vs WPC80, the reformulation reality (8 May 2026). https://vespertool.com/blog/why-mpc-isnt-a-clean-swap-for-wpc80-but-buyers-are-reaching-for-it-anyway/
9. Vesper: WPC80 in 2026, why US buyers can't find product (15 Apr 2026). https://vespertool.com/blog/wpc80-in-2026-why-us-buyers-cant-find-product-at-any-price/
10. DCA Market Intelligence: High proteins almost meet in weak market (14 Oct 2026). https://www.dcamarketintelligence.com/insight/4606/high-proteins-almost-meet-in-weak-markt
11. DCA Market Intelligence: Hi-protein buyers play the waiting game (7 Oct 2026). https://www.dcamarketintelligence.com/insight/4562/hi-protein-buyers-play-the-waiting-game
12. DCA Market Intelligence: WPC80 record prices (28 May 2026). https://www.dcamarketintelligence.com/update/3734/wpc80-prices-have-gone-up-again-reaching-new-record-prices
13. EU Milk Market Observatory, dairy commodity prices. https://agriculture.ec.europa.eu/document/download/413a6600-3082-4a9a-82a0-b9f6048b5449_en?filename=eu-dairy-commodity-prices_en.pdf
14. GHY International: US Section 338 tariffs on Canadian imports. https://www.ghy.com/trade-compliance/us-imposes-50-section-338-tariffs-on-canadian-imports-dairy-alcoholic-beverages-and-motor-vehicles/
15. DairyBusiness: Canada's 2026 retaliatory dairy tariffs (Sep 2026). https://dairybusiness.com/canadas-2026-retaliatory-dairy-tariffs/
16. EUR-Lex: Regulation (EU) 2026/1455. https://eur-lex.europa.eu/eli/reg/2026/1455/oj/eng
17. VATupdate: EU eliminates import duties on US-origin goods (3 Jul 2026). https://www.vatupdate.com/2026/07/03/eu-eliminates-import-duties-on-us-origin-goods-regulation-eu-2026-1455/
18. FlavorCloud: what Regulation (EU) 2026/1455 means. https://flavorcloud.com/blog/eu-zero-duty-us-goods
19. European Commission DG Trade: pea protein anti-dumping (25 Sep 2026). https://policy.trade.ec.europa.eu/news/commission-acts-against-imports-pea-protein-china-2026-09-25_en
20. Flavorist: European food & flavor regulatory report, 1-15 Oct 2026. https://www.flavorist.com/european-food-flavor-regulatory-report-october-1-15-2026/
21. FoodRecalls.co.uk: Arla Protein Pudding recall FSA-PRIN-51-2026 (23 Oct 2026). https://foodrecalls.co.uk/recalls/arla-foods-ltd-recalls-various-arla-protein-pudding-products-because-they-may-fsa-prin-51-2026/
22. FSA / GOV.UK: Precision fermentation market authorisation in GB. https://www.gov.uk/government/publications/precision-fermentation-market-authorisation-in-great-britain/precision-fermentation-market-authorisation-in-great-britain
23. Yahoo Finance: Myprotein owner says profits exceeding expectations (15 Oct 2026). https://uk.finance.yahoo.com/news/myprotein-owner-says-profits-exceeding-134219957.html
24. Business Sale: Applied Nutrition acquires Nutrablend (1 Jun 2026). https://www.business-sale.com/news/business-sale/liverpool-sports-nutrition-brand-expands-with-us-acquisition-229261
25. NutraIngredients: Are billion-dollar supplement deals the new benchmark? (15 Oct 2026). https://www.nutraingredients.com/Article/2026/10/15/are-billion-dollar-supplement-deals-becoming-the-new-benchmark/
26. EY-Parthenon GLP-1 Consumer Impact Report via PR Newswire (22 Oct 2026). https://www.prnewswire.com/news-releases/ey-parthenon-glp-1-consumer-impact-report-majority-of-glp-1-users-seek-weight-management-reshaping-shopping-carts-302916849.html
27. The Grocer: Kantar data on GLP-1 and UK food (2025). https://www.thegrocer.co.uk/analysis-and-features/exclusive-data-glp-1s-impact-on-uk-food-and-drink-consumption/705652.article
28. AgFunderNews: Verley scales BLG to 200,000L (6 Oct 2026). https://agfundernews.com/%F0%9F%8E%A5-verley-scales-blg-to-2000000-l-as-precision-fermentation-enters-its-prove-it-phase
29. AgFunderNews: Perfect Day Gujarat facility (15 Dec 2025). https://agfundernews.com/perfect-day-says-gujarat-facility-on-track-for-2026-start-2027-ramp-up-for-recombinant-whey-protein
30. EU-Startups: Standing Ovation raises €30M (Mar 2026). https://www.eu-startups.com/2026/03/paris-based-standing-ovation-raises-e30-million-to-produce-dairy-proteins-through-precision-fermentation/
31. vegconomist: fermentation news (14-23 Oct 2026). https://vegconomist.com/category/fermentation/
32. Mycostories: Fermotein EU novel food approval (20 Jun 2026). https://www.mycostories.com/post/protein-brewery-fermotein-eu-novel-food-approval
33. a2 Milk Company research at NUTRITION 2026 (Jul 2026). https://newshub.medianet.com.au/2026/07/the-a2-milk-company-advances-global-leadership-in-beta-casein-science-with-new-research-presented-at-nutrition-2026/163690/
34. 24NewsClick: Creatine market calms after price spike (upd. 9 Oct 2026). https://24newsclick.com/supplements/creatine-supply-price-2026-market/
Not investment, legal or procurement advice. seventy-8 Consulting, 26 October 2026.