The take on recent industry news, analysis and intreprestation to gather actionable thoughts for your business, category plans and commercial strategy

Recent themes have included the protein soda category building in US functional beverage retail, the female creatine market that no UK brand has properly addressed, GLP-1-specific protein bar formulation and medical channel distribution, ultra-filtered milk RTDs and the narrowing window for European dairy operators, and the UPF regulatory pressure that is rewriting clean label requirements across North America.

Each report highlights signals, opportunities and actions.

Weekly market intelligence for operators who need to stay ahead, not catch up

Published every Monday. The Weekly Supplement and Health Lowdown covers the seven to ten most significant market movements from the preceding week across UK, EU, North America, and ANZ.

Each edition covers:

M&A activity and corporate moves - acquisitions, funding rounds, licensing deals, and distribution partnerships with a direct read on what they signal for category direction.

Protein pricing and commodity watch - WPC80, WPI, clear whey, plant proteins, collagen peptides. Current European and US pricing with directional indicators and supply chain context.

Regulatory radar - EFSA opinions, FSA updates, Novel Food developments, MHRA changes, HFSS implications, and EU member-state enforcement actions that will affect your product portfolio.

Product launch pulse - the most strategically relevant new launches from the week, with ingredient detail, pricing, distribution, and positioning rationale.

Consumer and channel intelligence - GLP-1 adoption data, DTC versus retail shift signals, demographic changes, and retailer strategy movements.

The seventy-8 take - a direct editorial read on the week's biggest story and what it means for UK and EU brands. Not balanced. Opinionated. Correct more often than not.

The intelligence infrastructure serious sports nutrition operators actually use

Three publications. One suite. Built for people who make strategic decisions and cannot afford to make them on incomplete information.

The seventy-8 Intelligence Suite covers everything from weekly NPD tracking to monthly strategic deep-dives. If you are responsible for brand strategy, category development, retail ranging, product development, or investment decisions in sports nutrition or FMCG wellness, this is the research budget that pays for itself.

Three publications. One coherent view of the market.

The seventy-8 Intelligence Suite is a set of three complementary intelligence publications, each doing a different job. They are designed to work together - but each stands alone if you only need one layer.

Most market research is either too broad to be actionable or too narrow to see the pattern. The Intelligence Suite is built around a different model: specific data, named brands, named retailers, named price points, and a direct opinion on what it means for UK and EU operators.

No filler. No neutral summaries. No conclusions that amount to "monitor this space."