The take on recent industry news, analysis and intreprestation to gather actionable thoughts for your business, category plans and commercial strategy

Recent themes have included the protein soda category building in US functional beverage retail, the female creatine market that no UK brand has properly addressed, GLP-1-specific protein bar formulation and medical channel distribution, ultra-filtered milk RTDs and the narrowing window for European dairy operators, and the UPF regulatory pressure that is rewriting clean label requirements across North America.

Each report highlights signals, opportunities and actions.

INTELLIGENCE SUITE Annual gives you access to The full thinking, detailed reporting and actionable insights, plus access to our topical updates.

The Full Intelligence Suite at £2,995 per year saves £390 against individual subscriptions and is designed for commercial leads, category directors, and investment teams who need complete market coverage.

All subscriptions include access to the full back catalogue from subscription start date.The suite is read by brand directors and CCOs at sports nutrition, functional food, and wellness brands tracking competitive moves and NPD direction.

Category managers and commercial leads using weekly NPD data to inform retail ranging conversations and buyer presentations.

VP-level and C-suite operators in PE-backed brands who need market context for strategic planning and board-level decisions.

Private equity associates and investment managers tracking category consolidation, brand valuation benchmarks, and acquisition targets in UK and EU sports nutrition.

Retail buyers at grocery multiples and specialist channels who need a read on what is coming into UK distribution from North American and ANZ markets.

Independent consultants and advisers working with brands and investors across sports nutrition and functional FMCG.