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Strategic intelligence, not another product catalogue
The Category Edge is a monthly intelligence publication from seventy-8 Consulting. Each edition tracks the most significant innovation movements across North America, Europe and ASPAC to help early insight into intelligent signals for helping you decide which Insights need to become actions.
We do not cover every launch. We cover the ones that matter, with a clear read on the implications for UK and EU brands. There is a difference, and it is the reason subscribers keep renewing.
The format is built around five to seven curated innovation signals per edition, each with product detail, market context, and a direct answer to the question most market reports refuse to answer: what should we actually do about this?
Every monthly edition covers:
Format and category innovation - which new product formats are gaining traction in the US and ANZ, what the growth data looks like, and how long before that format reaches UK retail.
NPD signal tracking - specific brand launches with pricing, distribution footprint, ingredient detail, and positioning rationale. Named brands. Named retailers. Named price points.
Consumer trend analysis - from GLP-1 medication adoption to UPF backlash to female supplementation, The Category Edge tracks behavioural shifts with data, not gut feeling.
UK and EU implications - every signal is translated into a direct read for British and European operators. Not "this is interesting globally" - but "here is your 6-month window and here is what to do with it."
Competitive landscape context - which brands are winning in adjacent markets, what positioning is driving that, and where the gaps are.
Strategic intelligence, not another product catalogue
The Category Edge is a monthly intelligence publication from seventy-8 Consulting. Each edition tracks the most significant innovation movements across North America, Europe and ASPAC to help early insight into intelligent signals for helping you decide which Insights need to become actions.
We do not cover every launch. We cover the ones that matter, with a clear read on the implications for UK and EU brands. There is a difference, and it is the reason subscribers keep renewing.
The format is built around five to seven curated innovation signals per edition, each with product detail, market context, and a direct answer to the question most market reports refuse to answer: what should we actually do about this?
Every monthly edition covers:
Format and category innovation - which new product formats are gaining traction in the US and ANZ, what the growth data looks like, and how long before that format reaches UK retail.
NPD signal tracking - specific brand launches with pricing, distribution footprint, ingredient detail, and positioning rationale. Named brands. Named retailers. Named price points.
Consumer trend analysis - from GLP-1 medication adoption to UPF backlash to female supplementation, The Category Edge tracks behavioural shifts with data, not gut feeling.
UK and EU implications - every signal is translated into a direct read for British and European operators. Not "this is interesting globally" - but "here is your 6-month window and here is what to do with it."
Competitive landscape context - which brands are winning in adjacent markets, what positioning is driving that, and where the gaps are.